Monthly Archives: May 2010

Totally loving the Color Berlin / Color Berlin 2 series shot by German photographer, Matthias Heiderich


Here’s another project created by me while at Ars Thanea. Made for McCann Mumbai & their client Sanitol – hand sanitizer.

With a tagline “You are what you touch”, this time it’s a clearly minimalistic advertising type of thing, but it was fun to work on something new & explore some new retouching techniques.

Agency: McCann Worldgroup, Mumbai
Creative Director: Ashish Chakravarty, Vineet Mahajan
Copy Writer: Vivek Sharma
Art Director: Richa Sharma, Denzil Machado

Studio: Ars Thanea
Art Director / Retoucher: Pawel Nolbert
Project Manager: Martin Molski

See it on Behance