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Global Key Visual for Polaroid I was very motivated to work on with not less motivated folks at Ars

Polaroid Grey Label is a collaboration between two of the most influential icons of our time, Polaroid and Lady Gaga who, as you might know, is a Creative Director over there. The key visual is a combination of a complex 3D and some extensive retouch.

Lady Gaga loved it!

Watch the project here


Here’s another project created by me while at Ars Thanea. Made for McCann Mumbai & their client Sanitol – hand sanitizer.

With a tagline “You are what you touch”, this time it’s a clearly minimalistic advertising type of thing, but it was fun to work on something new & explore some new retouching techniques.

Agency: McCann Worldgroup, Mumbai
Creative Director: Ashish Chakravarty, Vineet Mahajan
Copy Writer: Vivek Sharma
Art Director: Richa Sharma, Denzil Machado

Studio: Ars Thanea
Art Director / Retoucher: Pawel Nolbert
Project Manager: Martin Molski

See it on Behance